Entry #5: Mayhem

     Hello and today I will be talking about a very interesting ad I came across. This ad is for Allstate and is called "Allstate Mayhem Voice In Your Head." I thought this ad took a very interesting and funny approach to sell you insurance. Today I will talk to you about this ad and my rhetorical analysis of it. Allstate is known for there spectacular ads and a little spoiler, this one is great.

    This ad starts off with the narrator talking about how usually you're athletic but right now you're pathetic. This then leads us to multiple scenes of people messing up things in sports. A girl misses her golf swing. A guy misses a free throw and so on. He is acting as the voice in peoples head saying "Once you start listening to me it's gonna be hard to stop." This is then followed up with a girl shanking a free kick.

    In this ad you start to wonder about where this is going. Then all of the sudden the girls missed free kick launches into a car windshield. This causes the driver to crash into another car. The man then pivots to the selling point of the ad. He talks about how if you don't have auto coverage then you could spend a fortune on accidents in life. He talks about how he represents the mayhem in peoples lives. This ties together the whole idea that chaos and mayhem can happen to the every day person even just playing sports or doing anything. If you're doing stuff then theres a chance this could happen which sells the point for the need of insurance.

Image via Allstate

    In conclusion this was a spectacular ad for telling the average person that chaotic things happen and you need to be prepared. Even if you don't mean for something to happen just a little slip up can leave you in a vulnerable position. It kind of strikes a little fear of not being protected. This ad really speaks to people and is a spectacular ad. All of these elements have opened my eyes to the art of making a good ad.

Comments

  1. Prof. MurphyNovember 21, 2025 at 12:18 PM

    Good start here but push yourself to go beyond just summarizing the content at face value. Pull out specific evidence from the ad to analyze: quotes, the setting, the larger context of the issue at hand (self-doubt, our inner critics, etc.), and really dig deep into the analysis.

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